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\u201cThe Role of Media in Safeguarding National & Cultural Heritage\u201d<\/strong><\/p>\n 62nd ABU General Assembly and Associated Meetings<\/strong><\/p>\n 11\u201315 September 2025 | Ulaanbaatar, Mongolia<\/strong><\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n As the Asia-Pacific Broadcasting Union prepares to convene its 62nd<\/sup> General Assembly and Associated Meetings in Ulaanbaatar, Mongolia hosted by MNB, we extend an open invitation to all members and partners to join a timely and essential conversation on \u201cThe Role of Media in Safeguarding National & Cultural Heritage.\u201d<\/p>\n In an era of rapid globalization and digital transformation, the responsibility of media extends beyond information delivery. Broadcasters need to play a vital role in preserving languages, traditions, and cultural narratives that define the soul of nations.\u00a0 As storytellers, educators, and record-keepers, broadcasters across the Asia-Pacific region are uniquely positioned to ensure that our diverse cultural legacies are not only preserved but meaningfully passed on to future generations.<\/p>\n Set against the backdrop of Mongolia\u2019s rich nomadic history and enduring cultural heritage, this year\u2019s theme calls us to reflect on how media can serve as both a guardian of tradition and a bridge to innovation. From indigenous knowledge systems to archival preservation, and from cultural programming to regional cooperation, the 2025 General Assembly will explore how public service values, innovation, and collaboration can empower media organizations to protect and promote the unique identities of our diverse societies\u2014ensuring that heritage is not only remembered, but also revitalised for future generations.<\/p>\n Join us in Ulaanbaatar as we engage in this vital dialogue\u2014where tradition meets technology, and the past finds new expression in the future of broadcasting.<\/p>\n